Ever-widening wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more internet users to access the web via mobile phones in China. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to access everyday life information as well as promotional messages on products and services.
Mainland gift sector refocusses on corporate clients as government prohibition measures end high-end, public-sector spending
With public sector officials all but banned from receiving or giving gifts, mainland manufacturers have seized the opportunity to rethink their strategies, putting a new emphasis on private companies and the mass market.
Sales of male skincare products across the mainland grew at a faster rate than the global average last year, with only the Korean market seen as more lucrative. Online operators are seeing particular growth in the tier two and three cities.