Bear Electric Appliance Co Ltd started out in 2006 selling yoghurt makers on e-commerce platforms. Bear Electric has grown from a small firm with capital of Rmb200,000 into a well-known company with annual sales exceeding Rmb500 million. Li Yifeng, the company’s Founder and General Manager, shares his online marketing and promotion experience and insights, while assessing the development prospects of the small electrical appliances sector in China.
Print China 2015 saw many traditional offset printing equipment manufacturers making a determined land grab for the digital high ground, while domestically-produced systems won favour with buyers from well beyond China's borders.
The increased propensity of affluent mainlanders to snack on imported confectionery and regionally sourced items has seen dedicated outlets burgeon in many of the tier one cities, with opportunities now emerging for online partnerships.