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China Consumer Market

E-tailing in China: the role of social media in marketing

Photo: E-tailing in China: the role of social media in marketing

Ever-widening wireless network (Wi-Fi) coverage, coupled with increasing affordability of smartphones, has prompted more internet users to access the web via mobile phones in China. Increasingly, people are interacting with others via social media, which are set to be an important channel for consumers to access everyday life information as well as promotional messages on products and services. read more

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Gifts

Mainland gift sector refocusses on corporate clients as government prohibition measures end high-end, public-sector spending

Photo: Mainland gift sector refocusses on corporate clients as government prohibition measures...

With public sector officials all but banned from receiving or giving gifts, mainland manufacturers have seized the opportunity to rethink their strategies, putting a new emphasis on private companies and the mass market. read more

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Beauty

Mainland male skincare market now the world's second largest

Photo: Mainland male skincare market now the world's second largest

Sales of male skincare products across the mainland grew at a faster rate than the global average last year, with only the Korean market seen as more lucrative. Online operators are seeing particular growth in the tier two and three cities. read more