China Trade - Highlight
27 June 2017
China’s Baby Products: Using Brand Strategy to Target Different Segments of the Childrenswear Market
As average personal spending levels have gone up in China, there has been a corresponding demand from parents for a more diverse and high-quality choice of clothing for their children. In this interview, the marketing director of Beijing Tongchuangtongxin Network Technology Co. Ltd., Ms Wang Linqi identifies the trends of brand positioning strategy and professionalisation within the children’s clothing market in China.
Part of a joint research initiative by HKTDC Research and the Shanghai Academy of Social Sciences, this study provides an overview of the performance of China’s Overseas Economic and Trade Cooperation Zones and their role within the Belt and Road Initiative. It has a particular emphasis on Hong Kong service providers, evaluating their role in facilitating mainland investment in such zones.
With a whole hall devoted to its latest manifestations, car tech was one of the star turns at this year's CES Asia event, although digital translation devices, drones and waterproof cameras also proved popular with many attendees.