According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, only 604 of the surveyed parents (38%) point out that they have bought toys as gift in the past year. However, the difference in proportions among cities is great. For instance, only 22% of the parents in Shanghai have purchased toys as gift, but 61% in Chengdu.
O2O2F – online to offline to family – is the newest trend in the mainland e-commerce sector. This new concept bridges the gap between producers and purchasers, while opening up the internet to the previously digitally-disenfranchised.
With the incoming selective two-child policy inevitably going to accelerate the birthrate across China, shortfalls in the mainland's childcare and maternity products sectors clearly offer huge opportunities for many Hong Kong companies.