China Trade- Highlight
15 March 2018
China’s Wine Market Consumer Preferences (2): Purchase Channels, Consideration Factors and Preferred Production Region
The mainland wine market is growing rapidly because consumers have developed the habit of drinking wine at home and at gatherings with friends and relatives. HKTDC Research conducted a survey on China’s wine market, in order to understand consumers’ spending mentality, drinking habits and purchase preferences. This article analyses mainland consumers’ preferences on wine purchase channels, consideration factors and preferred product origin.
With overall sales up by 8.17% over the 2018 Spring Festival period, the strategic use of promotions, streamlined check-out procedures and enhanced logistic resources proved a clear success for retailers throughout Nanjing.