As at end of June 2014, there were 332 million online shoppers in the mainland, accounting for 52.5% of the netizen population. The uptake of online shopping in the mainland has drawn quite a number of Hong Kong companies in expanding into the China market through e-tailing. Dave Li, founder of Hong Kong fashion brand Evian Vintage, shares his experience in starting up a business on Taobao.com, the largest C2C platform in China.
According to China's Watch Industry Report compiled by a mainland consulting firm, China's watch market was worth about Rmb40 billion, with high-end watches having a 75% share. Non-specialist brands priced between Rmb3,000 and Rmb30,000 have seen rapid growth in recent years.
In just 10 years, the mainland children's furniture market has grown from zero to 18% of the whole furniture sector, now strict new industry standards and the two-child policy have triggered a major shake-up in this infant industry.