China Trade- Highlight
22 Nov 2017
“In the mainland leisure food market, vegetable and fruit chips are new snack varieties. We hope to do a good and big job in this emerging market and capture the top position in consumers’ hearts.” In an interview with HKTDC Research, Elvish Bear founder Huang Weihong shared his experience in brand building and operating in the mainland leisure food market.
“As consumption upgrades, market opportunities emerge for lifestyle stores specialised in imported products. At the same time, as mainland consumers become better informed, they are also more discerning.” said Liao Yujun, Purchasing Director of YUKI Imported Product Lifestyle Store, who provides valuable information for industry players wishing to enter the Chinese food and wine market.