China Trade- Highlight
18 Oct 2018
As income increased, mainland consumers demanded for better quality beauty services. A series of focus group discussions conducted by HKTDC discovered marked changes in the consumption habits of middle-class consumers. Consumers have less sense of attachment to beauticians. Proximity has become a crucial factor when choosing a beauty salon. There is rising demand for treatments using advanced equipment. Chain beauty groups are now the mainstream.
In a series of focus group discussions commissioned by HKTDC, a number of significant changes to consumer attitudes were detected with regards to the beauty services market. Critically, beauty is no longer seen as purely related to facial appearance, instead it now extends to the whole body. Additionally, micro-cosmetic surgery now excites particular interest, while male-oriented beauty services are now considered almost the norm.
The Guangdong Provincial Food and Drug Administration recently announced that, with immediate effect, non-special-use cosmetics entering the country via the Shenzhen Qianhai-Shekou Area of the Guangdong Pilot Free Trade Zone for the first time only need to file the relevant records and no longer require prior administrative approval.