China Trade- Highlight
18 April 2018
Mainland consumers are becoming increasingly keen on sampling diversified foods. A recent survey on the mainland packaged food market conducted by HKTDC Research found that the average respondent bought 2.82 types of rice and 3.95 types of oil while 70% of the respondents tend to buy small to medium-sized packs of rice and oil products.
A HKTDC Research survey on the mainland packaged food market has identified nine major characteristics. Four of them include: small packs and individual packs are becoming popular; consumers are looking not just for better quality but also trendiness; consumers are paying more attention to freshness and long “best-before dates” are becoming less popular; because of ample supply of products, stockpiling is becoming much less common.