China Trade - Highlight
20 Sept 2016
According to the latest HKTDC survey, mainland middle-class consumers have three watches on average. They would “wear different types of watches for different occasions”. Both casual/fashion watches and smart watches are popular with consumers. As their spending power rises, 59% of the respondents said they have bought watches on impulse and casual/fashion watches make up the highest proportion of such purchases.
Chinese mainland enterprises are actively going to Belt and Road countries and other overseas markets to expand their sales networks or to bring in foreign brands to further tap business opportunities in the mainland market. As Hong Kong is the regional centre for the promotion of global brands, the territory is in a perfect position to meet the needs of mainland enterprises for services in marketing, branding and design.