China Trade- Highlight
11 Feb 2019
China has been actively promoting STEAM education in recent years. Many companies have spotted the business opportunities and launched different types of STEAM toys and coding courses onto the market. HTE Robot Innovation co-founder David Xiang spoke to HKTDC Research about the trends of development of STEAM education in China and the coding business of the company.
When setting about targeting online Chinese consumers with its proprietary sports nutrition range, one UK company found it had an awful lot to learn in terms of matching the e-commerce culture and the ubiquity of mobile payment systems.