China Trade- Highlight
18 Jan 2018
Because of his love for wine, Simon Cheung had been keeping a close eye on the wine market. When the opportunity presented itself, he entered the mainland wine market. During his interview with HKTDC Research, Cheung shared his insights on the rapid changes and development of this market over the past few years, providing useful information to industry players looking to follow his lead.
The demand for green products among mainland consumers has been rising in recent years. According to a series of focus group discussions, while more consumers are turning to online sources for the information of goods they intend to buy, offline channels remain a more trusted option. Ingredients, brand, certification mark and materials used are the common major factors they take into consideration when they shop for green products.