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Operation Mode

In terms of operation mode, independent stores still play a dominant role, while chain-operated stores are developing rapidly. In 2007, total sales of China's top 100 chain operations reached Rmb1,002.2 billion, a growth of 21% year-on-year which is higher than the 16.8% growth of total retail sales of consumer goods. Sales of the top 100 chain operations account for 11.2% of total consumer goods retail sales.

During the five years between 2003-2007, sales of the top 100 chain operations increased at an average annual rate of 34%. In terms of business mode, specialised household appliances (including digital communications products) stores account for the lion's share, with five enterprises - Gome, Suning, Five Star, Hisap and D-Phone - ranking among the top 30. The average growth rates of sales and store number of these five enterprises were 28% and 34% respectively, higher than those of other business modes. Among the top 100 chain operations, the 12 chain-operated department stores recorded only 5% growth in store number but 23% growth in sales. Moreover, the trend of further concentration is obvious. In recent years, total sales of the top 100 chain operations grew at an average rate of over 30%, with their share in total consumer goods retail sales rising from 6% in 2003 to 11.2% in 2007.

Content provided by Hong Kong Trade Development Council
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