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Qzone

Points to Note for Suppliers Applying for Entry

1. Suppliers should provide samples of goods.

2. Suppliers should provide the following documents:

  • Supplier's operation (distribution) right: the corporate entity business licence, corporation code certificate, tax registration certificate, production licence, health licence, authorisation letter, product distribution licence, special-purpose commodities licence, imported goods tariffs bill, domestic sale licence for branded products processed with supplied materials, and VAT general taxpayer qualification certificate for suppliers who are general taxpayers.
  • Product quality: the quality inspection certificate; CCC certification; QS certification; inspection certificate for imported goods, drugs, animals and plants; and GMP certification for drugs.
  • Product labelling: trademark; patent; quality certification; patent certificate number; information on the product's ingredients and their proportions; product manual and user instructions; warning signs for dangerous, banned or use-with-care products; and certificates and warranties for after-sale services.

3. Upon receipt of the product samples, the merchandisers would submit the samples for assessment by the company's business evaluation team. Suppliers will be notified of the results of the assessment within one month.

4. If the certificates submitted by the supplier are found to be incomplete or fake in the course of checking, the supplier will bear all legal and economic responsibilities arising therefrom.

5. If application for the entry of the same brand or product is lodged by two suppliers or more, the department store will take the following actions:

  • for brands and products which are new to the department store, open tender will be used to select the supplier with the best strengths.
  • for brands and products which are already on sale in the department store, comparison to the existing supplier will be made and detailed evaluation will be conducted to select the supplier with the better strengths.

6. To supply brands or products to department stores in line with the store's market positioning and its business needs, the supplier can take into consideration the following basic principles:

(a) Signature brands should meet the following requirements:

  • the brand must have a long history;
  • the brand's positioning is in line with the department store's market positioning;
  • high brand awareness among consumers;
  • good track record in sales performance, in particular in department stores of similar ranks.

(b) Popular brands should meet the following requirements:

  • the brand's positioning is in line with the department store's market positioning;
  • good track record in sales performance, in particular in department stores of similar ranks.

(c) New brands should meet the following requirements:

  • the brand's positioning is in line with the department store's market positioning;
  • the product is launched on the market for the first time and the department store is its first sales outlet across the country.
Content provided by Hong Kong Trade Development Council
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