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2013 Chinese New Year Sales: Chengdu

 Photo: Restaurants discourage waste by offering half-portioned dishes. (Courtesy of Xinhua News Agency)
 Restaurants discourage waste by offering half-portioned dishes. (Photo courtesy of Xinhua News Agency)
HKTDC's 11 mainland offices, namely in Beijing, Dalian, Qingdao, Xian, Shanghai, Hangzhou, Wuhan, Chengdu, Guangzhou, Fuzhou and Shenzhen, conducted market surveys on high-end, mid-high end and mid-range shopping centres in their cities a week after the Chinese New Year to find out about their festival sales.

Sales at 15 key retail enterprises in Chengdu exceeded Rmb800 million during the Spring Festival.

There were all kinds of sales promotions in different Sichuan cities during the Spring Festival holidays. Areas of hot consumption were obvious, with restaurants reporting steady turnover and the market for daily necessities running smoothly. Preliminary statistics show that key retailing and catering enterprises grossed Rmb30.24 billion during the Spring Festival golden week of 2013, up 19% year-on-year.

Commercial circulation enterprises in the province organised holiday supplies of over 800 categories and 20,000 varieties worth Rmb100 billion during the Spring Festival.

Sales at shopping malls and supermarkets in large and medium-sized cities in Sichuan were robust during the holidays. Food and beverage, recreation, high-end garments, jewellery, home appliances and digital products continued to top the consumption chart. Cosmetics and jewellery remained popular as always. Jewellery was well sought after for investment and as a hedge against inflation. Other than investment gold bars, diamond rings and 999-gold wedding gifts and Chinese zodiac-themed ornaments were also popular. Turnover of jewellery at major circulation enterprises in Sichuan soared to Rmb7 million, up nearly 35% year-on-year.

New year goods were selling hot. Food, beverages, tobacco, wine and new year gift sets registered big jumps in sales. During the Spring Festival golden week, 15 key retail enterprises in the city, including Wangfujing Department Store, Hongqi Chain and Ito Yokado, registered a total turnover of Rmb803 million, up 30.57%, in goods sales.

In spite of the call to practise strict economy and combat extravagance and waste, traditional "reunion dinners", "new year's eve dinners" and wedding banquets continued to be in great demand. Following the drastic cut in business entertainment, many high-end restaurants adjusted their prices downwards to attract mass consumers.

Hongxing Restaurant, Daronghe Restaurant, Jinjiang Hotel and 12 other catering enterprises reported a total turnover of Rmb19.5 million up 16.1% year-on-year. Enterprises in Guangyuan city changed their marketing methods, opened up new channels and launched family meals and new dishes of different grades that are great value for money to satisfy the consumer demands of people at different levels as far as possible. The turnover of major restaurants showed a year-on-year increase of about 9%. In Suining city, some restaurants joined "clean your plate" campaign and offered rewards to guests who ate up all the food on their plates. Citizens also began to show restraint in their consumption behaviour. Some hotels in Nanchong cancelled private room charge, minimum charge and service charge in their bid to offer services of best value. During the Spring Festival holidays, catering enterprises achieved a turnover of Rmb889 million, up 17% year-on-year.

HKTDC Chengdu Office

Content provided by Picture: Jacqueline Yuen
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