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2013 Chinese New Year sales: Dalian

 Photo: Chinese zodiac-inspired products are hot sellers. (Courtesy of Xinhua News Agency)
 Chinese zodiac-inspired products are hot sellers. (Photo courtesy of Xinhua News Agency)
HKTDC's 11 mainland offices, namely in Beijing, Dalian, Qingdao, Xian, Shanghai, Hangzhou, Wuhan, Chengdu, Guangzhou, Fuzhou and Shenzhen, conducted market surveys on high-end, mid-high end and mid-range shopping centres in their cities a week after the Chinese New Year to find out about their festival sales.

The following describes the sales performance of department stores in Dalian during the Spring Festival week.

Shopping mallParklandMykal (Xi’an Road Store)Sunrise Shopping Center
Sales hot spotsCompared with the same period last year, overall sales performance was satisfactory, particularly clothing and accessories and jewellery. Beverages and snacks were also good sellers, such as Starbucks Coffee, Honeymoon Dessert and Häagen-Dazs. Queues of waiting customers started to form outside these shops starting from the third day of the lunar new year.Clothing and accessories, cosmetics and jewelleryClothing and accessories, jewellery
Price rangeClothing and accessories: around Rmb3,000-4,000;
Jewellery and watches: around Rmb60,000-70,000
Clothing and accessories: around Rmb600;
Cosmetics: around Rmb500-800;
Jewellery: around Rmb3,000
Around Rmb300-500
Average spending per personAround Rmb5,000Around Rmb800Around Rmb500
Year-on-year sales growthSpecific sales figures not disclosed; total sales up by about 40%Specific sales figures not disclosed; total sales up by 30%Specific sales figures not disclosed; total sales up by 28%
Promotion strategyNever launched any advertising campaignsThrough traffic updates and   newspapersThrough newspapers
New categories of hot selling productsHoneymoon DessertNilNil

HKTDC Dalian Office

Content provided by Picture: HKTDC Research
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