7 March 2013
2013 Chinese New Year sales: Qingdao
|Spring Festival promotion at children’s corner in Marina City, Qingdao.|
Overall, shopping centres in Qingdao reported steady, modest growth in sales.
1. Sales of garment, shoes, jewellery, cosmetics, children's goods, spring festival merchandise and food showed a more significant increase. Gifts, sports goods, electronic products, home products and bags basically kept the sales level of the same period last year. Sales growth of daily commodities has slowed down markedly due to easy online price comparison on e-commerce platforms.
2. Shopping time is changing. Last year, sales before the Chinese New Year were hot, but cooled down after the festival. In comparison, both shopper traffic and sales during the first week of the lunar new year (Spring Festival holidays) this year were noticeably better than the week before. Shoppers enjoyed shopping leisurely during the holidays. The peak time of sales in the past was 14:00-17:00, and it has moved to 17:00-20:00 this year.
3. Comprehensive shopping malls with restaurants, cinemas and other entertainment facilities were more popular. Average spending per person was higher than ordinary shopping centres. Queues of waiting customers were sighted at popular restaurants such as Din Tai Fung and Honeymoon Dessert.
Sales performance of three large shopping malls:
HKTDC Qingdao Office