9 March 2016
Domain name rights
A domain name is a symbol obtained by an individual, enterprise or organisation through registration identifying one’s address on the Internet, e.g., microsoft.com. With the increase in the use of computers in the office and the proliferation of online transactions, domain names have become more and more important to enterprises.
A domain name can only be obtained through registration, and enterprises can register their domain names through specialised agents. The general principle for domain-name registration is “first-come-first-served”. As long as a domain name has already been registered by an entity, no other entity can register the same domain name. However, it should be noted that if someone has registered xxx.com as his domain name, other people can still apply for domain names such as xxx.biz or xxx.net provided there is no prior registration for the same.
The holder of a domain name acquired in accordance with the law may duly use it to the exclusion of others.
Enterprises can also consider registering different domain names for their numerous brands. The advantage of this is that enterprises can use different domain names to carry out different promotions for different brand names. By so doing, it is also possible to prevent others from using their different brands for registering domain names.