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Online CBA: Can Foreign Investors Set Up Wholly-owned Advertising Companies in China?

Photo: wholly-owned advertising companies in China

Q: Can Foreign Investors Set Up Wholly-owned Advertising Companies in China?

A: Currently, foreign investors are allowed to set up wholly-owned advertising companies in the mainland offering all or some of the following services: design, production, distribution, as well as acting as agent for various kinds of ads at home and abroad. Wholly foreign-owned advertising companies should meet the following conditions:

1. The core business of the investor must be advertising services;
2. The investor must be established and in operation for at least three years;
3. Hong Kong and Macau service providers may act as corporate legal person for the operation of advertising business (including non-core business).

The investor must apply to the local industry and commerce administration bureau for approval to establish a foreign-invested advertising enterprise. Once permission is granted, an Opinion on the Approval of Foreign-invested Advertising Enterprise Project will be issued.


Related resource: Provisions on the Administration of Foreign-invested Advertising Enterprises

(The HKTDC provides one-on-one China Business Advisory Service free of charge to assist companies in resolving problems encountered when doing business in China. For enquiries and appointments, please call (852) 1830 668 or register online.)

Content provided by Picture: HKTDC Research