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Online CBA: What are China’s Measures for Promoting “Happiness Industries”?

Photo: Cultural consumption
Photo: Happiness Industries

Q: What are China’s measures for promoting “happiness industries”?

A: According to the Opinions of the General Office of the State Council on Further Expanding Consumption in the Tourism, Culture, Sports, Health, Senior Care, and Education and Training Sectors (Guobanfa No.85 [2016]), China will promote the consumption of services in the so-called happiness industries to release more consumption potential.

1. Accelerate the upgrading of tourism consumption

  • Establish another 100 holistic tourism demonstration areas by the end of 2016, launch the so-called rural tourism trunk project, and formulate support policies for the construction of leisure farming and rural tourism facilities.
  • Guide local governments in the registration of travel trailers in accordance with law to allow small vans with towing capacity that are fitted with a towing coupler that complies with national standards to tow motorhomes and travel on the road. Improve the motorhome driver’s licence system and accelerate the formulation of land-use policy for caravan parks.
  • Formulate a master plan for cruise tourism. Simplify customs clearance procedures for cruise liners, encourage cruise companies to work out new domestic and international routes, and further promote the development of the domestic cruise tourism. Extend the 15-day visa-free transit policy for international cruise tour groups currently implemented in Shanghai to other Chinese ports for cruise liners.
  • Issue guiding opinions on the development of yacht tourism. Grant yachts registered in Hong Kong and Macau free access to Guangdong waters gradually. Plan to build 50-80 public yacht piers and water sports centres. Try out the yacht rental business.
  • Issue guiding opinions on the integrated development of sports and tourism.

2. Innovate cultural consumption

  • Physical bookstores fuse with cultural tourism, creative design, trade logistics and other related industries to form cultural venues for reading and learning, exhibition and exchanges, gatherings and leisure.
  • Encourage urban and rural residents to increase their cultural consumption, and sum up as soon as possible a number of cultural consumption models with Chinese characteristics.
  • Expand the pilot programme of cultural relics units for developing cultural and creative products to qualified prefectural and city-level museums, galleries and libraries in a timely manner.
  • Announce opinions on the transformation and upgrading of cultural and entertainment industries and raise the standards of operation and management. Release the guiding opinions on promoting digital cultural industries to enrich the content and form of digital culture and introduce innovative technologies and equipment.

3. Promote sports consumption

  • Delink the first batch of sports associations from administrative organs before the end of 2016. Carry out the professional sports reform primarily in soccer, basketball and volley ball league matches. Organise more sports competitions during holidays.
  • Increase the utilisation of sports venues, and make effective use of existing resources. Open sports venues and facilities of suitable schools to students and the public during holidays and after school. Promote the utilisation of sports venues by various users under a commercial model. 
  • Formulate industry development programmes for winter sports, outdoor and mountain sports, water sports, aerial sports and other specialised sports sectors.

4. Develop healthcare consumption

  • Extend from 31 pilot cities to the whole country the policy of individual income tax pre-tax deductions for commercial health insurance premiums which took effect on 1 January 2016.
  • Promote the management mechanism and service model of the two groups of 90 national-level medical-senior care pilot projects. The achievements and experience are sustainable and replicable. 
  • Promote medical tourism. Build national-level medical tourism demonstration bases, and implement support policies in medical tourism pilot zones.

5. Expand senior care consumption

  • Implement the policy documents on fully opening the senior care market and improving the quality of related services. Abolish unreasonable approval requirements for the establishment of senior care institutions, and further lower the threshold for the establishment. Supply a wider range of high quality products and services for the elderly covering food, housing and transport.
  • Integrate and transform idle social resources for the development of senior care institutions. Convert abandoned factories, vacate office space, government-run training centres and sanatoriums into senior care facilities.
  • Establish the policy framework for the long-term care insurance system with emphasis on meeting the daily and medical expenses incurred by take care of people with severe disability.

6. Expand education and training consumption

  • Strengthen the reform of educational institutions run by state-owned enterprises, and improve the system of fundraising so that well-performed vocational training institutions will not be closed because of operational difficulties. Effectively link up education and training with mass entrepreneurship and innovation, and invest social capital in education and training so that more human resources are available for mass entrepreneurship and innovation.
  • Develop demonstrative educational programmes with foreign partners in science, engineering, agriculture, medicine, interdisciplinary frontier sciences in urgent need as well as those disciplines that are relatively weak or hardly existent.


Content provided by Picture: HKTDC Research