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Unlawful or Misleading Online Advertising Content Targetted in New Crackdown

Online advertising deemed to be unlawful or misleading is the focus of a new government crackdown, with the State Administration for Industry and Commerce (SAIC) pledging enhanced consumer protection across several digital fronts. The wide-ranging programme will extend across all digital media, including websites, search engines, e-commerce platforms, smartphone apps and social media networks.

Among the primary targets of the crackdown are the following:

  • Unlawful or misleading digital promotional content relating to beliefs or sensitive political issues deemed to be contrary to the national interest
  • Unlawful or misleading digital promotional content relating to food, health supplements, medical care, drugs or medical devices that represents a risk to individual safety or wellbeing 
  • Unlawful or misleading digital promotional content relating to financial investments, investment promotions or collectible items that potentially compromises an individual’s property or other financial concerns
  • Unlawful or misleading digital promotional content likely to disrupt public order, violate acceptable social practices, have an adverse social impact or otherwise impair the mental and physical wellbeing of minors
  • Any other unlawful or misleading digital promotional content deemed to be of general concern

For further details (in Chinese), please visit the following link:

Circular of SAIC on the Initiation of a Special Programme to Rectify Internet Advertisements

Content provided by Picture: HKTDC Research
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