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1.

China’s Evolving Beauty Market: The View from a Beauty Salon

15 Aug 2018

Having witnessed rapid market changes over the past decade, beauty salon manager Fan Xiaolan shares with HKTDC Research her experience and insights on the latest market trends from the perspective of ...Read More

2.

China’s Packaged Food Market: Consumer Dairy Product Preferences

4 May 2018

Respondents to a recent HKTDC Research survey on the mainland packaged food market had bought an average of 3.37 types of dairy products in the last three. The market for ultra-high temperature proces...Read More

3.

China’s Packaged Food Market: Consumer Snack Preferences

2 May 2018

Respondents in the recent HKTDC Research survey on the mainland packaged food market had bought an average of 6.14 types of snacks in the three months preceding the survey. That’s a significant increa...Read More

4.

China’s Packaged Food Market: Consumer Convenience Food Preferences

27 April 2018

Respondents in the recent HKTDC Research survey on the mainland had bought on average 4.77 types of convenience food in the three months preceding the survey. Frozen desserts appear to be the most pop...Read More

5.

China’s Packaged Food Market: Consumer Seasoning Preferences

24 April 2018

A survey conducted by HKTDC Research on the mainland packaged food market shows that respondents bought an average of 3.44 types of seasonings in the preceding six months, a big jump from the 2.12 fou...Read More

6.

China’s Packaged Food Market: Consumer Grain, Oil and Dried Product Preferences

18 April 2018

Mainland consumers are becoming increasingly keen on sampling diversified foods. A recent survey on the mainland packaged food market conducted by HKTDC Research found that the average respondent boug...Read More

7.

China’s Packaged Food Market: Defining Characteristics (Part 2) podcast

13 April 2018

A HKTDC Research survey on the mainland packaged food market has identified nine major characteristics. Four of them include: small packs and individual packs are becoming popular; consumers are look...Read More

8.

China’s Packaged Food Market: Defining Characteristics (Part 1) podcast

27 March 2018

A HKTDC Research survey on the mainland packaged food market has identified nine major characteristics. Five of them include: mainland consumers’ brand loyalty is showing signs of decline; consumers’ ...Read More

9.

China’s Packaged Food Market: Major Consumer Trends podcast

21 March 2018

A consumer survey conducted by HKTDC Research shows that four major trends have emerged in the mainland packaged food market, namely the gradual return of consumer confidence in domestic brands; prefe...Read More

10.

China’s Wine Market Consumer Preferences (2): Purchase Channels, Consideration Factors and Preferred Production Region

15 March 2018

The mainland wine market is growing rapidly because consumers have developed the habit of drinking wine at home and at gatherings with friends and relatives. HKTDC Research conducted a survey on China...Read More

11.

China’s Wine Market Consumer Preferences (1): Wine Category, Drinking Occasion and Price

5 March 2018

The demand for wine has been steadily growing in China, with increases registered in both the value and volume of wine imports. HKTDC Research conducted a survey on China’s wine market, in order to un...Read More

12.

China’s Green Shoppers: Purchasing Behaviour

11 Jan 2018

The demand for green products among mainland consumers has been rising in recent years. According to a series of focus group discussions, while more consumers are turning to online sources for the inf...Read More

13.

China’s Green Shoppers: Preferences and Satisfaction Levels podcast

4 Jan 2018

Consumer focus group discussions conducted by HKTDC Research show that mainland consumers’ consumption of all kinds of eco-friendly products is growing. The green items they buy most frequently are fo...Read More

14.

China’s Green Shoppers: Attitudes and Beliefs podcast

21 Dec 2017

As China’s living standards have improved and awareness of issues such as pollution and food safety has grown, Chinese consumers have become more environmentally conscious and more willing to buy gree...Read More

15.

Baby and Child Products in China: Furniture Purchase Patterns and Preferences

13 Dec 2017

According to HKTDC survey, mainland parents spend an average of RMB2,747 a year on baby and child furniture. Department stores and hypermarkets are the most common shopping channels. “Conformity to sa...Read More

16.

Baby and Child Products in China: Feeding Utensils Purchase Patterns and Preferences

6 Dec 2017

According to HKTDC survey, mainland parents spend RMB263 a month on feeding utensils on average. Hypermarkets and chain-operated maternity and baby stores are the most common shopping channels for fee...Read More

17.

Baby and Child Products in China: Sanitary Care Purchase Patterns and Preferences

29 Nov 2017

HKTDC conducted a survey on the Chinese market for baby and child products. The survey results show that mainland parents spend RMB256 a month on sanitary care products on average. Hypermarkets and ch...Read More

18.

Tapping China’s Leisure Food Market

22 Nov 2017

“In the mainland leisure food market, vegetable and fruit chips are new snack varieties. We hope to do a good and big job in this emerging market and capture the top position in consumers’ hearts.” In...Read More

19.

Cashing In on China’s Upgraded Food and Wine Preferences

15 Nov 2017

“As consumption upgrades, market opportunities emerge for lifestyle stores specialised in imported products. At the same time, as mainland consumers become better informed, they are also more discerni...Read More

20.

Baby and Child Products in China: Toy Purchase Patterns and Preferences podcast

2 Nov 2017

HKTDC conducted a survey on the Chinese market for baby and child products. The survey results show that mainland parents spend RMB343 a month on toys on average. 90% of respondents had bought educati...Read More

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