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1.

Running a Dedicated E-commerce Platform for Mainland Mothers

20 Dec 2016

BeiBei (beibei.com) positions itself as an e-commerce platform dedicated to the needs of mothers. Apart from selling mother-and-baby products, BeiBei has set up a cross-border e-commerce channel, glob...Read More

2.

CTFHOKO: Hong Kong-style Shopping Experience in Qianhai

13 Dec 2016

E-commerce and the demand for imported consumer products in China have grown rapidly in recent years. Located at Shenzhen’s Qianhai, Chow Tai Fook Global Goods Shopping Centre (CTFHOKO) offers mainlan...Read More

3.

China’s Watch Shoppers: Brand Awareness and Price Premiums

4 Oct 2016

Middle-class consumers in China have an acute awareness about the value of watches and acceptable price levels for timepieces of different grades and they have a positive impression of Hong Kong brand...Read More

4.

China’s Watch Shoppers: Shopping Channels and Market Awareness podcast

27 Sept 2016

According to the latest HKTDC survey, traditional “shopping centres/malls/name-brand stores in department stores” are the most common channels through which mainland middle-class consumers obtain info...Read More

5.

China’s Watch Shoppers: Consumer Behaviour podcast

20 Sept 2016

According to the latest HKTDC survey, mainland middle-class consumers have three watches on average. They would “wear different types of watches for different occasions”. Both casual/fashion watches a...Read More

6.

China’s Watch Shoppers: Consumer Attitudes and Beliefs

14 Sept 2016

According to the findings of a consumer survey conducted by HKTDC Research, middle-class consumers in China wear watches mainly to show off their personal style. The majority of respondents indicate t...Read More

7.

China’s Watch Shoppers (Summary)

13 Sept 2016

China’s middle-class consumers’ considerations for buying a watch have already shifted from durability and price in the past to fashionable design and style. HKTDC Research conducted a survey of watch...Read More

8.

E-Commerce: The Digital Route to Mainland Watch Sales

9 Sept 2016

Following the rapid expansion of the internet in China, the e-commerce platform will see great potential as a new channel for the marketing of watches. According to Wanbiao CEO Xiao, for imported watc...Read More

9.

O2O in the Mainland Watch Market: A Hong Kong Success Story

6 Sept 2016

The Renley Group was established in 1983 as an OEM producing 4,000 watches a month. Today, the group has production facilities in Hong Kong, the Chinese mainland and Switzerland and is involved in var...Read More

10.

Cross-border E-commerce: The Shop-in-Shop Experience of One Mainland Supermarket (Interview with Vanguard)

30 Aug 2016

Focusing on cross-border shopping, China Resources Vanguard’s flagship online shopping mall, ewj.com, takes traditional supermarket retailing towards the era of cross-border e-commerce. Michael Li, Sh...Read More

11.

Cross-border E-commerce: The Mainland Department Store that Became an Importer (Interview with Grandbuy)

23 Aug 2016

Grandbuy’s high trustworthiness and large mid- to upmarket clientele have helped its e-commerce branch GBHui.com (GBHui) expand into the cross-border e-commerce importing business. The General Manager...Read More

12.

Travelnomall: The Online Hong Kong Shopping Experience

22 July 2016

Launched by Hang Fung (Hong Kong) e-Commerce Ltd, Travelnomall pitches itself as a "Hong Kong-invested Hong Kong goods centre, operated by Hong Kong people”. Travelnomall has obtained certification fr...Read More

13.

China’s Skincare and Cosmetics Distribution Channels: Characteristics of Male Consumers podcast

29 April 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire to get a good understanding of China’s skincare and cosmetics products market. The sur...Read More

14.

China’s Skincare and Cosmetics Distribution Channels: Characteristics of Female Consumers podcast

22 April 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire survey between October and December 2015. The survey found that traditional TV commerc...Read More

15.

Cosmetics Products in China: Characteristics of Male Consumers

14 April 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire to get a good understanding of China’s skincare and cosmetics products market. The sur...Read More

16.

Skincare Products in China: Characteristics of Male Consumers podcast

7 April 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire, to get a good understanding of China’s skincare and cosmetics products market. Beside...Read More

17.

Cosmetics Products in China: Characteristics of Female Consumers

22 March 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire survey between October and December 2015. Overall, 27% of the respondents said they wo...Read More

18.

Skincare Products in China: Characteristics of Female Consumers podcast

18 March 2016

HKTDC Research conducted a series of company visits, consumer focus group discussions and an online questionnaire survey between October and December 2015. Overall, 85% of the women surveyed have thei...Read More

19.

Marketing Services Demand in China (4): Green Food Market Stalwart Sets Sights on Wider Asia Market

18 Dec 2015

Many Chinese enterprises have developed high-quality products. But a strong branding and well-rounded marketing strategies are among the keys to success. Hong Kong’s brand and marketing professionals ...Read More

20.

Marketing Services Demand in China (3): All-inclusive Service Packages

27 Nov 2015

Many Chinese companies have a business track record stretching back several decades or more. They are actively improving the quality and brand value of their products, while looking to preserve their ...Read More

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